How to Run a Profitable, Scalable Dental Practice with EOS®

Beyond the Chair: Running a Successful Dental Practice Requires More Than Just Great Dentistry

For many dentists, managing a growing practice while delivering top-notch patient care can feel overwhelming. You’re juggling patient flow, team coordination, and profitability—all while competing against corporate-backed DSOs. Without a clear structure, it’s easy to get stuck in the day-to-day, making it difficult to scale effectively.

That’s where the Entrepreneurial Operating System (EOS®) comes in.

What is EOSⓇ and How Does it Help Dental Practices?

EOSⓇ is a simple, proven business framework that helps leaders get their entire team on the same page, execute consistently, and create a business that can grow without relying solely on the dentist-owner.

For dental practices, EOSⓇ helps solve common challenges like:

• Inconsistent patient flow and profitability – EOSⓇ helps you identify and track key business metrics (not just clinical ones) so you can make smarter decisions.

• High staff turnover – With clear roles, accountability, and a healthy team culture, EOSⓇ helps attract and retain top hygienists and office staff.

• Operational inefficiencies – EOSⓇ tools like the Accountability Chart and L10™ Meetings create structure, so the practice runs smoothly—even when you're busy with patients.

• Lack of business leadership – Many dental owners spend most of their time in the chair. EOS ensures that leadership is not an afterthought but a core part of your growth strategy.

By implementing EOSⓇ, you create a practice that is profitable, scalable, and easier to run—without feeling like you have to do everything yourself.

How One Dental Practice Used EOSⓇ to Scale from Two to Three Locations (and Beyond)

A dental clinic in New Jersey faced many of the same struggles as private practice owners:

• The lead dentist was stuck treating patients full-time, leaving no bandwidth to manage the business.

• Profits were thin despite a full schedule, and insurance payments were being left on the table.

• DSOs were undercutting their prices, increasing competition.

• Hiring and retaining hygienists and office staff was a constant challenge.

Enter EOSⓇ.

By implementing EOSⓇ, the practice gained clarity, structure, and a game plan for sustainable growth.

• L10™ Meetings – Weekly leadership meetings brought dentists, hygienists, and office staff together, improving communication and coordination.

• Issues Solving (IDS™) – Instead of reacting to fires, they implemented a structured problem-solving approach to prioritize and take action quickly.

• Core Focus & Differentiation – They repositioned themselves as a Dental Spa, adding services like Botox to attract new patients and increase revenue per visit.

• Scalability – With a strong operational foundation, they opened a third location faster and easier than expected, with plans for further expansion.

  The Perfect Recipe for Scaling Your Dental Practice

  Success isn’t just about working harder—it’s about having the right system, the right support, and the right tools.

  Step 1: Implement a Business Operating System (EOS®) – The right system gives you clarity, control, and a roadmap for scaling. Read the book Traction by Gino Wickman to understand the EOS model in depth.

  Step 2: Work with a Business Coach – The fastest-growing dental practices don’t figure it out alone. A coach helps you implement EOS effectively, hold your team accountable, and customize the process to fit your practice’s unique needs.

  Step 3: Use a Digital Business Platform – Tools like Ninety.io or other business dashboards help track goals, accountability, and operational efficiency so you’re not running your business on sticky notes and gut feelings.

  Step 4: Leverage a Network of Resources – Surround yourself with other growth-focused business owners and advisors who can help you overcome roadblocks and accelerate success.

  Meet Your Guide: Meryl Simmons

  As a former clinician and commercial executive in the medical and health-tech industries, I understand the unique challenges of running a multi-location medical or dental practice. For over two decades, I’ve helped business owners transform their operations, scale sustainably, and increase profitability.

  Now, as a business coach and EOS Implementer, I specialize in helping dental and medical practices gain traction and grow with confidence.

  If you’re ready to move from chaos to clarity, EOSⓇ can help you:

  Build a self-managing team that runs the business smoothly
  Gain financial clarity and improve profitability
  Spend more time leading your business—rather than being buried in it

   Learn more about how EOSⓇ can help your dental practice thrive and book a call with me today.